When phones forget to be a phone
The iPhone 4 was released today, and there has been the inevitable buzz of interest and frenzied excitement from fans and eager buyers keen to get their hands on the product.
I think it should be dubbed iPhone Day.
However, you don’t need to be an Apple hater to take a step back and think: what is it, really, that’s so different about it?
It may look nice, but when it comes down to using it, is there much that sets it apart from competitors – or old iPhone models, for that matter?
There is much that’s wonderful about these smartphones. But when it comes to actually calling, actually using the telephone part of the phone, they aren’t anything special. And, really, you can’t go wrong buying digital dect cordless phones instead – if you want to make a phone call that doesn’t disconnect if you hold it in the wrong way, or if you want a good, crisp connection on your call.
There is an array of apps at your disposal with a smartphone that make them handy for work – they still pale in comparison to a computer. Which you tend to have at work more often than not. They are not really phone systems for business – more phones for play. Phones for enjoyment.
And there’s nothing wrong with that. It’s just that there is a range of telephones out there that actually telephone better than smartphones, but they suffer from not getting anything near as good publicity.
Unless you’re BT, of course. BT phones tend to grace our television every day. But I’m with BT, and, well, that’s probably a blog for another day.